Citrix Synergy 2018 took place in Anaheim, California May 8-10th. I was at the first Citrix “Thinergy” in 1998 at the Swan Hotel in Orlando. The conference remains one of the most Windows desktop focused conferences in the industry.
The ultimate feedback we received from our customers and the community is that there is now, more than ever, a market need for Workspace Environment Management across all Windows desktops, not just Citrix. If you manage your users centrally you can keep all of your desktops dynamic and add more Citrix, VMware, Amazon, or Microsoft RDS/RDMI desktops at anytime with zero user downtime. Our ProfileUnity user environment management, Stratusphere UX monitoring and diagnostics, and FlexApp layering is solving this central user management dilemma daily for customers.
As John Panaguilas, director, Citrix Ready, states, “Citrix offers the most comprehensive secure digital workspace that unifies the apps, data and services people need to be productive. As a nine-year member of the Citrix Ready program, Liquidware provides great value for our customers in supporting our secure digital workspace vision.”
I attended the Citrix Product Management briefings as a Citrix Ready partner. In short, Citrix Cloud is a big focus now and they are introducing new features and products for this initiative. Liquidware has been verified as Citrix Ready since 2009 and we appreciate the NDA updates we get on product direction and focus. I also attended the CUGC (Citrix User Group Community) social event, which attracted quite a crowd! Liquidware has been a proud sponsor of CUGC since this organization launched and we’re glad to see it flourish. We’re also very proud to be the Diamond sponsor of the UK CUGC for the second year running, having previously been a Platinum sponsor for many years.
The Keynote on Tuesday seemed to be well received and also focused on Citrix Cloud. It was the first day of Solutions Expo and it opened with a roar. We publicly demonstrated our latest versions of ProfileUnity with FlexApp and Stratusphere UX. We announced that we’d be demonstrating our new cloud profiles option that are saved directly to Object-based storage on Amazon S3, Microsoft Azure, and Google Cloud. We also demonstrated Stratusphere UX’s new Process Optimization features for the first time.
Our object-based storage of profiles is already very much in demand because it solves real challenges for a highly available and portable profile that’s seamlessly cloud based. With zero need for SMB file shares, SQL clusters, or IIS servers, it’s very innovative and it is available now.
If you’d like to check out the products we demo’ed at Synergy they are available and ready for you to test. Just visit our download page!
Author: Jason E. Smith, VP Product Marketing, Liquidware
Jason E. Smith heads the Product Marketing team, strategically focusing on go-to-market strategies for the company’s innovative desktop solutions. Jason frequently speaks on desktop computing technologies at events such as Citrix Synergy, VMworld, and VMware Partner Exchange.
Citrix CTP and former CTA. Background in support services and consultancy. An advocate of keeping things simple and sticking to best practices and sharing knowledge.
James works as a solutions architect for HTG, a boutique consultancy based in the north-east of England. When not trying to fix technical problems that have defeated everyone else, he can be found blogging, writing articles, recording technical videos or presenting at user groups and conferences.
Jake is a Technical Consultant working across the UK, predominantly on Citrix XenApp/XenDesktop and NetScaler deployments for medium to large scale public sector clients. Jake’s focus is on improving environment reliability and ensuring that customers get the best possible experience – both for end users and for administrators. Jake regularly blogs in his spare time over at 
